From the category archives:

Social Media

When is it OK to call out a company?

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The explosion of social media has put a lot of power in consumers hands. When a customer is unhappy with a product or service they can quite literally tell the world through platforms like Twitter and Facebook. Where previously they may have told tens of people about a negative experience, they can now tell hundreds [...]

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Social media stories

April 3, 2011

Social media has changed my life – this might sound sensationalist but it’s true. OK, so I still have the same family and the same job, but as I said in my last post I have connected with a lot of wonderful people and learned many things that I wouldn’t have if I didn’t use [...]

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Taking online offline

February 21, 2011
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I am usually one of the first to say that Twitter is great, and I love building friendships there. I can get to know, and share information with, people on the other side of the world in a way that I have never before been able to. But relationships on Twitter can only go so [...]

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Inception – allowing ideas to be planted

December 20, 2010
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Inception is the art of planting small ideas into someone’s subconscious mind whilst they are in a dream state, so that those ideas can grow to form stronger ideas or beliefs. This is the plot behind the film Inception, starring Leonardo De Caprio, which is set in a world where technology exists to enter people’s [...]

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Ohlife of learning

October 11, 2010

As I have posted before, one of the main reasons I use social media (such as Twitter and blogs) is as part of my own personal development. Along with many other people using these platforms, I follow experts in my areas of interest and monitor their blogs in the hope that I can learn from [...]

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“Crush It!”

July 14, 2010
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Passion, hard work and hustle These are some of the lessons that are packed in to the superb Gary Vaynerchuk book “Crush It!” In “Crush It!” Gary Vaynerchuk (@garyvee) reveals that we can all cash in and make a living by building a business around our greatest passion or hobby. He enthusiastically explains that the [...]

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Social media in the workplace

May 7, 2010

Anyone who knows me well knows that I am a big advocate of social media. I was disappointed to read a few weeks ago that ACAS released a warning to employers that employees could turn to social media sites such as Facebook to take “unofficial action” against them. HRReview reported on this and published the following poll, which with [...]

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Your Twitter presence is damaging your brand

April 3, 2010

A couple of weeks ago a friend of mine had a complaint to make about a pair of trainers he had bought from the website of a major UK sports retailer. After visiting their website again and finding an email address he emailed them his compaint, to which he received an automatic reply stating that [...]

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Will location based social media apps take off?

March 20, 2010

A few months ago I signed up for the Geo-location service Gowalla and downloaded their iPhone app. A month or two later I did the same and signed up for Foursquare. I signed up for these because I had heard that they were going to be “the next big thing” on the social web. Indeed Foursquare [...]

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Why Twitter is my new Facebook

February 21, 2010

3rd November 2006: This was the date I joined Facebook and for the next three years it catered for my every need. You see, at this time I was half way through University life, which was the time for socialising, spending time with friends, having fun and for losing night after night to an alcohol induced black [...]

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