My girlfriend and I had a visit to a well known Fried Chicken fast-food chain last week (we know how to spoil ourselves!), and the unthinkable happened: An employee broke the rules and made us very happy customers! After placing our order and deciding not to upgrade to large meals, we had a conversation between [...]
Why is customer experience vital for long term sustainability?
Part 1: A post examining the reasons why customer experience is becoming vital for the long-term sustainability of businesses.
The impact of sustainability on the customer experience
Part 2: In this post I examine the reasons that sustainability is becoming an important part of the customer experience.